MÁRCIO BITTENCOURT

ASSOCIATE CREATIVE DIRECTOR - COPY

THE END OF THE BLACK SCREEN

With QLED TV Ambient Mode, Samsung put an end to the black screen.

— CASE STUDY —

The Ambient Mode blends your TV into your home decoration.

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So, we took an exclusive break on one of the most watched news show and faked a glitch that turned off the TV, leaving only that weird black screen in the middle of the room.

And it was no use changing channels, because the same was happening in a lot of them, simultaneously.

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Some people even freaked out.

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The End of the Black Screen also happened in newspapers, magazines and on the streets.

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Then, a second film revealed it was all about the new QLED TV with Ambient Mode and people got shocked.

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