MÁRCIO BITTENCOURT

ASSOCIATE CREATIVE DIRECTOR - COPY

THE FOLLOWER DOG

A dog always follows its owner.
So we let a stray dog follow its future ones. On a tablet.

Awards:

Cannes 2014 Mobile - Shortlist
El Ojo 2014 Mobile - Bronze
FIAP 2015 Internet - Bronze
Wave Festival 2015 Direct - Bronze Best Ads - Best of the Week

— CASE STUDY —

jr92wSU - Imgur.gif

The dog followed the reader throughout the magazine. They could even interact with her.

bzuAIUT - Imgur.gif

The chase continued until the reader reached our ad:

“If Lucy followed you here, it's because she has adopted you. Now it's your turn".